Building on the Success of 2011 Campaign to Combat the BDS Movement and Promote Israeli Products, Buy Israel Week Will Take Place December 1-9, 2012
NEW YORK, NEW YORK, January 11, 2012 – Buy Israel Week announced its 2012 dates today as well as other initiatives aimed at combating the Boycott, Divestment and Sanctions (BDS) movement and promoting Israeli products. For this year, Buy Israel Week will take place from December 1-9, 2012, and will once again feature special sponsor offers, print supplements published in the largest household Jewish population centers in the United States, and discount vouchers from a variety of online and local merchants that sell Israeli products.
By all measures, the 2011 inaugural event was an enormous success. In a two week period, Buy Israel Week reached more than 6 million people through an extensive print and social media campaign that included more than 4000 Facebook fans, 1.1M friends of fans and over 2000 people “talking about it” online. The Twitter following expanded with some very strong and credible followers in the Jewish and Evangelical Christian communities.
“Many people want to support Israel, but are unaware of what Israeli products are sold by their local merchants, or who those local merchants are. In addition, many consumers are looking for ways to support Israel that goes beyond the political movements; our campaign is aimed at building awareness at the consumer level, so that instead of buying products made from another country, their choice is to buy Israel, ” said Frances Zelazny, the founder of Buy Israel Week.
Buy Israel Week 2011 merchants represented a wide spectrum of “Made in Israel” goods, such as soap from kidronsoap.com, honeys, jams and oils from Negev Nectars, Shalom Sesame DVDs from SISU Entertainment, women’s fashion from TelAvivCouture.com, chocolate from the Chocolate Dreams Company, and award-winning Israeli wines from onlinekosherwine.com and The Wine Shuk. There were also a variety of religious items like hand woven Tallitot fromGabrieli.com, IDF Tzizit and prayers at the Western Wall. Local merchants across the US selling Israeli products also participated, as did a variety of Israel-based charities.
Sponsors included AHAVA; American Associates, Ben Gurion University (AABGU); Barkan Winery; Binyamina Wines; American Friends of Magen David Adom; American Friends of Meir Panim; Artistic Tile; Conference of Presidents; EL AL; Israel Bonds; Osem; Royal Kedem; PJ Library and Tnuva. Sponsors were given added exposure via ongoing social media and blog posts.
Buy Israel Week 2012 will build on this success, and will focus on Buy Israel every week, featuring Israeli merchants on its marketplace on a weekly basis; working with other organizations to fight BDS activities in the U.S., and promoting specific sectors such as Israeli Food and Wine.
About Buy Israel Week
Buy Israel Week is an integrated campaign that is aimed at combating the Boycott, Divestment, Sanctions (BDS) movement that is actively sponsoring the delegitimization of Israel and organizing boycotts against the purchase of Israeli products around the world. Buy Israel Week held its inaugural event in 2011. In 2012, Buy Israel Week will be held from December 1-9. Print supplements will be issued by the major Jewish media across the U.S. and a series of events are planned to promote the purchase of Israeli goods. Buy Israel Week is organized by jdeal.com, the largest and most comprehensive daily deal site targeting the Jewish market, and nine media organizations -– The Jewish Week Media Group of NY, Washington Jewish Week, Florida Jewish Journal, Tribe Media Corporation, the Jewish Standard of New Jersey, the Chicago Jewish News, Texas Jewish Post, J. the Jewish News Weekly of Northern California and Jewish News of Greater Phoenix – representing the largest Jewish markets in the United States, as well as the Israel-America Chamber of Commerce, Manufacturers’ Association of Israel, Israel Export and Cooperation Institute, Conference of Presidents, United With Israel and Stand With Us. For more information, contact firstname.lastname@example.org or visit us on Facebook, atwww.facebook.com/buyisraelweek.